TV4 Autumn Ident -03

Building on the strong concept and 2D graphics developed and outcarried by art director Karin Petersson at TV4 we created these channel idents.

By using the original 2D artwork as textures on 3D geometry we created the feel of 2D with added depth. We were assigned three different idents, each with different artwork and moods. This project was also covered in the november issue of design magazine Cap&Design.

Art Director
Producer
Client

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Karin Peterson
Lars Bilk
TV4