Vicks, pack shot

Ending of promo spot for classic swedish throat pastille Vicks. Ad agency Publicis wanted to visually show exactly how strong the new ’Blue Active’ pastille is by making the Vicks logo-bear come to life.

The bear is animated to roar in two different spots, one with the bag and one with box. The tecnique used consisted of a few simple 3D models camera mapped with painted textures.

Agency
Art Director
Client

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Publicis
Mats Angland
Vicks

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