Rebranding Barnkanalen

SVT

About

 

Total rebranding of SVT Barnkanalen. The childrens channel on Sveriges Television, Barnkanalen, contacted Kaktus Film for the development of a new profile character for the channel. The character was to be in the form of the letter B (as in Barnkanalen). The task was to create a really living B with a lot of attitude and to build a brand identity around it. Quite a challenge for being based on a single letter...

 

Kaktus Film created the character and remade the whole graphic profile for the channel producing Idents, Trailers, Menu beds, program line ups and a new colour profile.

 

Credits

 

Idea & Concept: Andreas Wicklund, Sigfrid Söderberg

Producer: Sigfrid Söderberg

Animation: Tommie Löfqvist, Erik Wernquist

Compositing: Andreas Wicklund

Rendering: Hannes Drossel

3D Modeling: Dan Lindqvist, Robert Södergren

Editing: Andreas Wicklund

Sound design: Andreas Grill, Pluxus

Client: SVT