Total rebranding of SVT Barnkanalen. The childrens channel on Sveriges Television, Barnkanalen, contacted Kaktus Film for the development of a new profile character for the channel. The character was to be in the form of the letter B (as in Barnkanalen). The task was to create a really living B with a lot of attitude and to build a brand identity around it. Quite a challenge for being based on a single letter...
Kaktus Film created the character and remade the whole graphic profile for the channel producing Idents, Trailers, Menu beds, program line ups and a new colour profile.
Idea & Concept: Andreas Wicklund, Sigfrid Söderberg
Producer: Sigfrid Söderberg
Animation: Tommie Löfqvist, Erik Wernquist
Compositing: Andreas Wicklund
Rendering: Hannes Drossel
3D Modeling: Dan Lindqvist, Robert Södergren
Editing: Andreas Wicklund
Sound design: Andreas Grill, Pluxus