Kompispris

ICA

Fully animated music video/ commercial for Swedish supermarket retail chain ICA. We had great fun creating this one since our client advertising agency King only gave us one limitation - You must make it look cheezy and old school 3D. We think we succeeded.

 

The spot was a viral success in Sweden with views on YouTube in excess of 1,5 million. Pretty good for a national campaign! 

 

 

About

Credits

Director: Andreas Wicklund

Idea & Concept: Kaktus Film / King

Producer: Sigfrid Söderberg

Animation: Jan Johansson, James Hunt, Erik Arrhenius, Andreas Wicklund, Martin Öberg

Compositing: Andreas Wicklund

Rendering: Kim Nicosia, Andreas Wicklund

3D Modeling: Anna Jonströmer, Kim Nicosia, Jan Johansson

Editing: Andreas Wicklund

Music: Andreas Grill, Nick Malmeström

Agency: King