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BIG campaign

Scandinavian Airlines

We were contacted by Scandinavian Airlines, SAS, to come up with an animation concept and music for their 2012 campaigns. The concept picks up on the striking colours and clean yet busy look of the accompanying print campaign. We added a fun and bouncy tune produced by Magnus Frykberg.

The campaign has worked very well for SAS that set new sales records for two months straight despite reduced media spending.



Design: DDB Oslo, Norway

Producer: Sigfrid Söderberg

Animation: Andreas Wicklund

Music: Magnus Frykberg

Agency: DDB Oslo, Norway

Client: SAS



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