About

 

We created this clean and stylised promo to visualize the level of detail in High Definition broadcasting on SVT. The graphics respond to the moody and minimalistic soundtrack where different instruments and sounds lay the foundation for the motion.

 

The promo is aired as an opener and cross promoting jingle before all HD programming on SVT.

 

Credits

 

Lead Design: Andreas Wicklund

Sound design: Magnus Frykberg

Client: SVT