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Rebranding SVT24




New profile for Swedish TV-channel SVT24. Kaktus Film produced a whole new look for the channel including logo, idents, trailer graphics, music and more.


The idea was to sieze the moment and give the viewer a chance to catch his or hers breath between programs. To go from subtle chaos to more structure to give SVT24 a feel of being a stable ground in the media noise. The expression is elegant and expensive. Clean designer pieces which leans heavily on a technical base with a smooth ‘particles flow’ feel to it.




Lead Design: Andreas Wicklund

Idea & Concept: Andreas Wicklund, Sigfrid Söderberg

Music: Magnus Frykberg, Johan Skugge

Client: SVT

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