Broadcast brand identity

Sky One / Two / Three

One family of channels. Three distinctive identities. A complete broadcast redesign combining precise graphic forms with soft, organic movement, from channel idents and on-air graphics to music and sound. Won several international design awards.

Client / Production: Sky
Our role: Concept, design, animation & music supervision

Production credits · Sky One

Lead design: Andreas Wicklund Idea & concept: Andreas Wicklund, Sigfrid Söderberg Producer & music supervisor: Sigfrid Söderberg Sky One sound: Pluxus Sky Two & Three sound: Magnus Frykberg, Johan Skugge Sky One off-air design: Amore 3D & production: Kim Nicosia, Svante Segelsson, Robert Södergren, Hannes Drossel, Dan Lindqvist, Per Jonsson

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